Jon Perz, the disgruntled Mossy Toyota customer who has become an outspoken critic of private arbitration as a means of settling consumer complaints, has taken his feud with the car dealership to a new level.
Perz and the activist group Consumers for Auto Reliability and Safety had a billboard erected Monday morning on Mossy’s own used car lot.
It features a picture of a lemon on wheels, the word “Yikes” and the web address “Usedcarnightmare.org,” a website that describes Perz’s six-year fight with Mossy Toyota and includes a YouTube video detailing the defects that Perz claims were present in a vehicle he bought from Mossy in 2006.
We outlined Perz’s fight with Mossy in this story. Here’s a snippet: