When Oceanside Mayor Jim Wood first filed papers to run for county supervisor, he was relatively unknown outside of his beach city. That anonymity was considered an asset, though: All people needed to know was that he was not Bill Horn.
Horn is a Republican who has served on the Board of Supervisors for two decades. His penchant for polarizing positions and inflammatory rhetoric earned him a slew of enemies over the years, including those willing to put forth hundreds of thousands of dollars to unseat him.
Part of Wood’s strategy is to be the anti-Horn: patient, centrist, populist and pro-smart growth. Perhaps the biggest difference between him and Horn, Wood says, is he will listen to constituents.
“The feedback that I got from a lot of people, not only complaining about him, but asking me to run, was he’s totally out of touch with the voting populace of the 5th District, doesn’t listen to them at all,” Wood said.