The Story Behind All Those New Craft Beer Tasting Rooms
A piece of language in the alcohol vendors’ license most breweries have makes it easier to get additional locations OK’d. Turns out those small satellite locations are huge money-makers, and they address other issues that could stunt the industry’s growth.
Photo by Sam Hodgson
Modern Times Brewery in Loma Portal recently opened a tasting room in North Park.
Craft beer is growing out of industrial parks and into urban neighborhoods.
There’s a pronounced trend of new, old, big and small breweries alike opening satellite tasting rooms in walkable commercial areas — Stone Brewery, Modern Times, Belching Beaver, Rip Current, Twisted Manzanita, Iron Fist, Border X and Lost Abbey have all done it or are in the process of doing it.
The tasting rooms help address one issue that could affect the industry’s continued growth: They allow the businesses to meet customers where they are, rather than relying on people coming to them.
“There are a certain number of people willing to drive anywhere, but there are more people looking to have that experience closer to home or work,” said Vince Vasquez, a policy analyst at the National University System Institute for Policy Research who wrote a report on breweries’ local economic impact.
It is more important than ever to stand up for good journalism. Donate to VOSD today.