San Diego’s mid-city neighborhoods are getting a new, faster bus service this year.

The idea was to create a bus line that mimicked the trolley, but cost a fraction of the price.

But the mid-city project is much less ambitious than when it was originally conceived. Now that it’s been scaled down, it’s lost a lot of the very elements meant to make it attractive.

“Bus rapid transit” (or BRT) has been a trendy planning solution for years, used in the U.S. and around the world to provide high-end transit at a discounted price. But SANDAG, the regional transportation planning agency, made concessions on some key elements when putting together its network connecting downtown, Escondido, South Bay, mid-city and the Golden Triangle – particularly on the mid-city line that connects SDSU to downtown.

How the Mid-City Rapid Got Slowed Down

The concept of a fast and convenient bus that would lure new riders in the mid-city area began about 10 years ago, as the Showcase Bus Rapid Transit.

It would have had lanes dedicated exclusively to the new buses and cyclists on El Cajon Boulevard and Park Boulevard, bypassing street traffic. And it would have ticket vending machines that would have allowed riders to pay before boarding, speeding up the process by freeing drivers from transactions and letting riders use both doors.

We Stand Up for You. Will You Stand Up for Us?

That was in 2005, but SANDAG suspended the project following opposition from resident groups and businesses along El Cajon Boulevard, who didn’t like the idea of eliminating a lane of traffic.

The El Cajon Boulevard Business Improvement Association surveyed local businesses and found 74 percent didn’t want to surrender a traffic lane.

“Back then, the business community and others were concerned about taking a lane,” said Gary Gallegos, executive director of SANDAG. “At the end of the day, it wasn’t an easy decision and many (SANDAG) board members said, ‘Let’s not give up.’ It speaks to how hard it is to plan for things once you impact the urban communities.”

The current project’s 2008 environmental review says “dedicating lanes for transit on El Cajon Boulevard and Park Boulevard through Balboa Park could be considered at some future time.”

Now, SANDAG’s more focused on developing the line into a light rail around 2035. It’s one of four new light rail lines in SANDAG’s long-term transportation plan (which lost a legal challenge and is now under appeal), and Gallegos said SANDAG’s beginning to spend money to figure out “how to make (light rail) happen sooner.”

Stephen Russell, an architect, was executive director of the El Cajon BIA who later worked in Councilwoman Toni Atkins’ office when she represented the mid-city area. He said the project didn’t have the support it needed.

bus-pull-quote1“I think it was a shame that it got dumbed down, but it’s hard to hoist changes onto a community when you don’t have a constituency that’s participatory,” he said. “The people who are most loud simply don’t use the system, and don’t see it as relevant to their lifestyle. There are class issues in that. I heard businesses who didn’t want ‘bus people’ there.”

Russell supports the current project even though he wishes it had the more beefed-up features. He thinks it will attract a new ridership that will become a vocal constituency for improved transit.

“You’re going to see an incredible amount of activity, you’ll see more dense housing, and that will change the makeup of the electorate there,” he said.

Initial cost projections of the line with dedicated lanes were $50 million, the Union-Tribune reported in 2003. That’s pretty close to the final cost of the current project, which came in at $44 million.

SANDAG’s ridership projections for the new line predict a 27 percent to 63 percent increase over the existing local bus service.

The mid-city line is expected to draw 7,000 to 9,000 daily riders by the end of its first year, according to SANDAG. The actual daily ridership of the 15 bus — the local line that runs more or less the same route — is 5,503 on average, according to the Metropolitan Transit System, which operates the service.

“The ridership projections look good; I think they can get there right away,” said Bruce Appleyard, an SDSU professor of planning and transportation. “And if they do, they can start upgrading the project based on that ridership.”

When Does a Bus Become Bus Rapid Transit?

There isn’t a universal definition of bus rapid transit.

In fact, there’s a pretty heated debate over what gets to don that label.

One school of thought, championed by the National Bus Rapid Transit Institute, a federally funded group operating out of the University of South Florida, takes a pretty straightforward view: BRT is transit on rubber wheels that increases ridership at a low cost. It doesn’t need dedicated lanes, and its strength is that it can be changed to fit a local environment.

“I think of it as a significant improvement over a bus, but not necessarily involving an exclusive lane,” said Dennis Hinebaugh, director of the National BRT Institute. “We’re trying to throw out an option that everyone can implement.”

Most miles of BRT in America don’t have a dedicated lane, he said.

“I try not to look at it that if you don’t have a dedicated lane, it’s a negative, and rather that if you do have a dedicate lane, that’s a positive,” he said.

Then there’s the other school of thought: There must be a clear distinction between bus rapid transit and typical city buses.

The Institute for Transportation & Development Policy, an international nonprofit, established what it calls The BRT Standard, which says bus rapid transit has four essential elements: dedicated lanes, pre-boarding payment, bus priority at intersections and platform-level boarding.

There’s wiggle room within each category — for instance, a lane that’s simply marked for buses, versus separated and elevated busways — but some commitment to each is non-negotiable.

“A project that doesn’t meet our basic qualifications is not a BRT project,” said Annie Weinstock, U.S. program director for ITDP. “We would consider it an enhanced bus project, which may have certain benefits above existing service, but it shouldn’t be considered BRT.”

Weinstock said pre-board payment, which the mid-city line also doesn’t have, is the second-most important element behind dedicated lanes.

Using BRT to describe glorified buses, Weinstock said, creates local opposition to transit projects on the basis that they aren’t light rail, a criticism that’s been levied against San Diego’s new projects.

“One reason people are focused on light rail and not BRT is because they haven’t seen true BRT,” she said.

There are five U.S. cities with what ITDP considers true BRT: Las Vegas, Cleveland, Los Angeles, Pittsburgh and Eugene, Ore. San Bernardino is getting ready to open the sixth.

“Other projects can be successful and praiseworthy, but they shouldn’t be called BRT,” Weinstock said. “In most but not all cases, they would be more successful if they were full BRT.”

She’s not swayed by scaled-down projects that promise to add essential features later.

bus-pull-quote2“I have heard many times that a project can eventually become more,” she said. “I have yet to see it.”

Los Angeles offers an interesting case study in the distinction between BRT and lesser fast buses.

Its Orange Line is a fully recognized BRT project that surpassed ridership expectations and was found by UC Berkeley researchers to alleviate traffic on the 101 Freeway, and was later extended as a result. It’s complemented by the Metro Rapid, a series of bus lines that operate in mixed traffic that get most of their time savings by making fewer stops and taking advantage of transit signal priority, much like the Mid-City Rapid.

So What Does That Make the Mid-City Rapid?

SANDAG’s internal definitions recognize the difference between BRT projects and an improved bus line.

The agency has referred to the new services that connect South Bay and Escondido to downtown via bus lanes on freeways as BRT. It distinguishes the mid-city line as a “rapid bus.” Once all the lines are operating, though, MTS will kill the distinction, and brand all the vehicles under a single identity, The Rapid.

Appleyard said it’s ultimately semantics.

“It’s all in the realm of, ‘How do we make bus transit attractive, and improve its service?’ That’s the goal here,” he said. “The other part is how to improve transit without going all the way to fixed rail.”

Even the federal government seems torn.

The Federal Transit Administration’s definition of BRT provides some leeway: “a flexible, high performance rapid transit mode that combines a variety of physical, operating and system elements into a permanently integrated system with a quality image and unique identity.”

Basically: BRT is anything that’s good.

But the FTA’s New Starts program, the one expected to provide half of the funds for the $1.7 billion Mid Coast Trolley project, requires dedicated bus lanes. No exceptions.

Since that’s the program that can provide the most money to local projects, it’s fair to say the federal government is trying to incentivize projects with dedicated right of way, Hinebaugh said.

The mid-city line got half of its $44 million budget from another FTA program, called Very Small Starts, which doesn’t require dedicated lanes so long as projects meet other minimum qualifications. The other half came from the county’s half cent sales tax that funds transportation projects, TransNet.

Appleyard said there’s a spectrum of features that distinguish improved bus lines from one another, but the mid-city line has picked up the most important ones to improve ridership.

“They’re taking the flexibility of rubber-tire transit, and then giving it some advantages of regular transit,” he said. “It saves significant money by not having dedicated lanes. It’s flexible and it gets implemented quickly.”

    This article relates to: Bus Rapid Transit, City Heights, News, Public Transportation, Share, Transit

    Written by Andrew Keatts

    I'm Andrew Keatts, a reporter for Voice of San Diego. Please contact me if you'd like at or 619.325.0529.

    Max Coates
    Max Coates subscriber

    I live on Lincoln Avenue and the traffic is a bearable now it's so noisy it takes people forever to get across town makes no sense to route the traffic this way. Why would Sandag do a project like this it's like throwing the baby out with the bathwater. Sure the bus gets from El Cajon Boulevard to downtown A few minutes faster but the price is so high for those of us who have to commute and live in Hillcrest/North park we have more traffic noise pollution not to mention the air pollution from the car stopping and going in traffic now. Is there anything that we can do?

    todd subscriber

    Sandag did nothing to take any concerns from businesses and the business associations of Hillcrest, North Park and City Heights.  In all the community meeting Sandag held (which were very poorly advertised, or notice given to attend) I can honestly say 2 people that rode the bus were in favor of this project. 100% of the businesses stated would get behind the project if it was a street car or light rail system only. Bus ridership is down 8% (MTS online report) And Sandag need to increase the current ridership 4 X  from 4,000/daily to 16,000 daily to pay for this project.

    I was told by a SANDAG supervisor this project would be going through no matter what, even if no one wants it. They have a budget to  use and if they don't spend it they wouldn't get the same federal money for the following year.  At the final meeting SANDAG refused to answer questions in a group setting. Sandag would take the individual asking a question about the project to another room to answer our questions without everyone able to hear.

    No traffic studies were done as requested.  Granted, construction is still ongoing, however, the traffic has become unbearable on Park Blvd. and Lincoln Ave. Lincoln was not set up to handle that amount of traffic.

    most other cities have bailed on their BRT projects as they didn't generate enough income to support.

    One question I had that they couldn't answer was why is there not a trolly/light rail from downtown/convention center/gaslamp area through uptown to mission valley as was planned over 30 years ago? it would bring tourists to uptown and mission valley and conventioneers to downtown.


    @e_russell The biggest problem w/ CA-style sprawl is bad connections btwn the squiggly intra-superblock streets & the gridded arterials


    @theGreaterMarin I've noticed w/ the Trolley that little housing is walkable from stops. Always a last mile (or 2) of car-oriented sprawl.

    Walter Chambers
    Walter Chambers subscribermember

    Did SANDAG know that MTS did not have the operational budget to operate the pre-boarding ticket kiosks before they designed "The Rapid". Pre-boarding tickets were promised to the public all the way up until last year, when we were told MTS decided it couldn't afford to operate them. How could this major component of a Rapid Bus not be budgeted for?!

    Elyse Lowe
    Elyse Lowe subscribermember

    This project demonstrates that we need to raise more transportation issues in our public discourse. As the City looks to densify urban infill communities along transit corridors, new rapid transit options are a MUST to enable more people to choose a car free lifestyle. For projects to be truly Rapid (dedicated lanes, etc.) we need strong local political leaders (like Councilmember Gloria!) who see the long term value of transit, and who will also stand up and encourage the public to support more local funding to increase transit operations/frequency. If there is no transit revenue measure on the ballot in 2016, we won't be able to have the transit service increases envisioned by the SANDAG board in the 2011 when they greatly increased transit funding.

    Greg Martin
    Greg Martin subscriber

    Backtracking on faster service is a mistake if one wants to increase the share of transit ridership.  Fewer stops versus an all-stops local isn't much time savings, though an increase in frequencies is helpful.  This service really needs dedicated lanes, fare collection before boarding, and signal priority for buses.  Those measures would make travel times both faster and more reliable.   The new BRT services should open up the possibility for me to commute by bus and I want to do that, but efforts to keep the service slower are not helpful if I am to make that switch.  I don't expect nor need commuting by bus to be as fast as by private vehicle, but it can't take all day either.

    Streets need to be for more that just private vehicles.   There needs to be room also for transit, bicycles, and pedestrians.  But as long as these other users continue to be treated as second class at best, it's going to be difficult to get people to make the switch to other modes that would most likely occur without the almost total car-centric focus of current policies.

    Jennifer Reiswig
    Jennifer Reiswig subscribermember

    Let me preface this by saying I'm a bus person. I don't have a car, I live in North Park and use MTS daily. I would be in favor of dedicated transit lanes for a rapid mid-city line IF there were going to be more funding for MTS's general operation of the service, not just one time capital funds for the construction project.   If the frequency can't be any greater than it is now, it is not worth inconveniencing the other vehicles on El Cajon Blvd - including the other bus on that road - for the relatively few trips that the bus makes.  On weekdays there are a little over 90 trips a day. Sounds like a lot, but when you consider the number of other vehicles on that road it's not much.  On Sundays there are only 32 trips per day!  Definitely not worth screwing up all the rest of the traffic for a bus to go by every half hour. 

    Joshua Brant
    Joshua Brant subscriber

    Thank you for the follow up Andrew. There was a large hole in the last article and I think this article adds needed information.