Some Mission Bay Park supporters worry Measure J, a city ballot measure meant to expedite regional park projects, could slow investment there and open the door to more commercial development. Staffers for Mayor Kevin Faulconer, who’s pushing the measure, say neither is true.

Very few signs lead visitors to Balboa Park, and no monuments let visitors know once they’ve arrived. Visitors are often unaware of parking or trams that are available, and have trouble finding amenities like bathrooms, trails and museums. Two leading park advocacy groups and outside experts are convinced better signs could chip away at more prominent complaints about park accessibility.