Nonprofits typically rely on donors and grants, which keeps them busy sustaining what they’re already doing rather than trying out new tacks. But a growing movement wants to see more nonprofits pitching ideas to potential backers, pursuing money-making ventures aimed at addressing social problems and seeking investment in ways a startup might.

Homeless veterans are spending weeks and even months seeking homes despite an influx of city and county incentives meant to encourage landlords to welcome them. The slow pace of progress could complicate San Diego’s ability to deliver on its goal to end veteran homelessness by the end of 2017.