This morning, someone forwarded me a story from a California political consultant with tips for passing a tax increase in a difficult economy.
Tip 1: “Take the time to plan carefully: A measure that is put on the ballot hastily will likely fail.” Hmmm.
Another tip: “Minimize opposition: It is rare that a tax measure will pass if there is serious, organized and well-funded opposition.” Hmmm, again.
I had already been thinking about asking the proponents of the city of San Diego’s financial reform and sales tax ballot measure, known as Proposition D, what they had been doing. Aside from a press conference outside a fire station the day after the measure was put on the ballot, nothing has happened in public. Meantime, opponents, led by City Councilman Carl DeMaio, are all over television and have started their website. (I’m not the only one ruminating on this dynamic.)