Friday, Oct. 30, 2009 | Ed Moss, 55, has served as The San Diego Union-Tribune’s publisher since May, inheriting a newspaper that now has lost half its staff in the last three years. The paper’s new owner, Beverly Hills-based Platinum Equity, hired Moss days after laying off 192 employees. Another round of layoffs followed in August. The company now employs 700 people, Moss says, with 175 in its newsroom.
Since the Baltimore native took the helm, some newspaper employees have reported feeling more optimistic about the business’s future. But readers continue to cancel subscriptions and head online. The newspaper’s Sunday circulation has dropped 30 percent since 2004; its daily circulation dropped 10 percent in the last six months (compared to the same timeframe in 2008).
The paper recently launched a campaign emphasizing its readership (1.15 million weekly, it says) and that it’s not going anywhere (“Here to Stay,” it says). We sat down with Moss to talk about the paper’s future in print and online, what’s in store for its editorial page and how he plans to produce more local news with fewer reporters on staff.
It’s Oct. 29, 2014. What do you imagine this business looking like? What’s different?