Tuesday, Sept. 29, 2009 | The woman walks through San Diego’s airport with purpose in her high heels, her rolling luggage trailing behind. She strides, pauses, smiles as she checks her cell phone.
The small scene unfolds in the Airport Authority’s 2008 annual report, mailed each year to officials throughout the region. The sequence stretches from page 21 to page 22, below a blurb about the airport’s future. The woman looks like a business traveler.
Her name is Elsa Martinez. She’s a model, hired by the Airport Authority to pose for the report. The four hours she worked cost the traveling public $792 — plus another $400 for a makeup artist.
The cost was included in the $82,000 the authority spent to produce 2,500 copies of its annual report, which touts its accomplishments for the year and contains its financial report. The 30-page document, whose design ran over budget by 7 percent, cost $33 per copy to produce and send to the region’s luminaries. While the authority says it used soy-based inks and 100 percent recycled paper to produce the document in an environmentally conscious way, it isn’t available online.
The effort is a small part of a $2.5 million authority marketing contract that has included a redesign of the airport’s six-year-old logo, a project that has cost $86,000 so far and not yielded a new logo.