In a jarring contrast to conditions during the drought, the San Diego County Water Authority is actually trying to drive up demand for its water.
As recently as the first months of this year, Californians were asked to conserve water. Well, they did. And they still are. Now, that’s a problem.
Demand for water is low. In San Diego, it’s so low that drinking water is just sitting in the main pipeline that delivers water from hundreds of miles away to the southern half of the county. Typically demand for water is highest during the summer.
When water sits around, particularly in the summer heat, it stagnates and can become undrinkable.
To keep water moving, the Water Authority’s staff is talking about ginning up demand for water by offering incentives to several water agencies, including the city of San Diego’s water department. This wouldn’t necessarily result in profligate water use, because the Water Authority may just want agencies, like the city water department, to switch from the cheaper water they have stored in their own reservoirs to more expensive water that the Water Authority sells them.
The Water Authority would do so by striking some sort of deal with agencies along the pipeline to increase their use of its water – just months after Gov. Jerry Brown said California had exited one of the worst droughts in the state’s history.
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Unmentioned in this article is also the lowered revenue reduced water usage gives. It was entirely predictable about that, but largely unmentioned in the articles I've seen.
There are still billboards up that encourage "us" to "save water for the future", whatever that's supposed to mean.
Boo hoo, poor planning is to blame. Suck it up, buttercup! Stop blaming conservation and take some responsibility for your incompetence
It's time for variable water pricing. When reservoir levels are high, lower the price, and when reservoir levels are low, raise the price. This would permanently eliminate water shortages.
@Derek Hofmann I agree however I do not see the price for water dropping as there was a proposed price increase that was just approved which is unfair to charge us more for the water we're conserving & now they have a surplus of water that risk getting flushed. They will still get their money by imposing higher rates. No one will want to use more water at the current rate for water. Even if you use no water and still receive a bill, you have over a hundred dollars in surcharges or fees and that is not for the past two months of water usage. I agree there should variable water pricing, but they're not willing to go down on their tiered HCF price rates. So a customer that consumes more water is charged more per HCF, so why would the consumer be willing to use more water when the more they consume they're charged a higher a tier based on their consumption? Thank you for sharing.