Serena Senior Care started out as a domestic service in 2007 – it would send nurses and other assistance to the homes of the elderly in Baja California.
Many of its clients were Americans who had decided to retire in Mexico, where they could afford a beach-front home. Various estimates and surveys over the past several years put the number of American retirees in Mexico anywhere between 300,000 and 1 million.
Soon, said Serena’s Chairman Flavio Olivieri, Serena’s clients and their families started asking for something more – a facility where they could stay and receive the care they needed once they weren’t fit enough to stay in their own homes.
“They began to ask us for a permanent place,” Olivieri said in Spanish.
In 2008, Serena opened its first assisted-living facility, which houses people with disabilities or other illnesses who can’t or don’t want to live independently, in northern Rosarito.
Roughly 75 percent of the clientele in that facility are American, estimates Serena executive director Miguel Angel Torres, and the facility is at the forefront of what could become a growing trend in Southern California senior care.
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Nice job Maya!
Frank Carrillo with SIMNSA and the Serena guys are making some great progress. Lots of us trying to create those opportunities in Baja, but it is tough to get the capital to do those projects.
Baja is the perfect place for seniors, especially that have lived in San Diego, want to stay, but can longer afford it. Even for those that are able to afford it, there're not enough quality options in San Diego to support the growing need. It would also makes sense for the VA to provide benefits in Baja--give those military retirees that want to remain in the area an affordable option.
We'll hopefully make some progress over the next couple of years.
" San Diego hasn’t been notifying affordable housing developers when it sells off excess land. State law requires cities to make their property available to other public agencies before selling it. And, they’re supposed to give affordable housing developers a chance to buy it too, but the private developers need to submit a written request to receive those notifications. No one has done that, and the city didn’t try to reach out to anyone on its own. The only group that builds affordable housing that has been notified of upcoming land sales is the city’s Housing Commission, which turned down all the offers. (Union-Tribune)"
If Trump doesn't decimate relations with Mexico, Senior citizens living on SSA will be able to live in Mexico on Social Security and still do...but for how much longer? Mexico is also going through another inflation phase in their gas prices which is making natives unhappy.
I think Mexico baja is a perfect place to retire, if our shared interests, ie builders and ex pat seniors could get together baja could be (and has been) a great alternative for even the homeless with SSI. There are possibilities that our current local government hasn't taken notice and our Federal government is currently seemingly unfriendly
Maybe these two pronblems has one solution?
Nice reporting Maya and SDUT
For more than a decade, one ex-pat in Puerto Vallarta has been lobbying Medicare to cover their retirees in Mexico. Each year he reports guarded progress, not unlike Tijuana's rachitic and surreal transportation system…
And transportation appears to be one of the bigger challenges in building old-folks homes for gringos. Getting to Serena isn't too bad, so long as you don't miss the turning off the Old Road; visiting Granny at El Mirador is considerably more daunting (at least there are predatory taxis that are willing to help!). But Mr Garzo's plans seem to put the old folks out in the boonies, where even the students can't get transportation to school, creating an isolation for the inmates that is only belied by the distance on a map. How do Garzo and Serena intend to accommodate family visits?
Anyone that has faced senior parent issues knows how costly this can be.
The "keeping seniors in their homes" is no longer a viable option once the need for a caregiver arises.
If you go through an agency the Cost is between $21 to $25 an hour. If you hire directly its between $15-18 an hr.
With the aging baby boomers the need for assisted living and skilled nursing is going to explode.
The need for these facilities is there.
It is not "what" could become a growing trend in Southern California senior care. It "is" going to be a growing trend.
It is simply too costly in California