El Cajon Boulevard is about to become a test case for San Diego’s vision of a neighborhood packed with dense, affordable urban housing.

The question is whether public funds and community plans will keep up with the boulevard’s development boom.

Running from North Park out toward San Diego State University and La Mesa, El Cajon Boulevard passes through eight diverse communities, including Normal Heights, University Heights, City Heights and Kensington-Talmadge.

More than 800 new rental units will start construction along the boulevard in the next two years. For comparison, about 500 new units went up in the entire decade from 2005 to 2015.


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The corridor also received heavy public investment recently, including the full restoration of the Lafayette Hotel, which planners call the “jewel” of El Cajon Boulevard, and the $44 million bus rapid transit project that debuted last year.

Development on El Cajon Boulevard

That, plus a gradual increase in land values, piqued developers’ interest, including major developer H.G. Fenton and a group of developers who’ve planned a multimillion-dollar project with workshop, restaurant and kitchen space meant to be a business incubator.

About a dozen other projects are headed for construction and include mixed-use apartment buildings and affordable housing developments, one of which will cater to low-income LGBT seniors.

Andrew Malick, a residential developer with two projects in the works in the area, said the fact that the boulevard is underdeveloped, combined with its high-density zoning, makes it an urban developer’s dream.

He envisions the boulevard as a place with mom-and-pop shops and restaurants on the ground level and tall stacks of affordable apartments up top, along with townhouses and plenty of green space, like you might see in Seattle or Portland.

“It has the ability to be one of those great civic spaces,” he said. “It’s in a walkable, bikeable neighborhood, it’s not far from the park, there’s a lot of underdeveloped land, there’s no height limit — the zoning laws allow for an urban street with taller buildings that create this enclosed space.”

El Cajon is one of the last large parcels of land in San Diego that meets these criteria. And since it’s a six-lane road that was once part of a transcontinental highway, planners say it can handle the traffic and space problems that come with dense urban development.

Tootie Thomas, president of the Boulevard Improvement Association’s board of directors, has a simple message for neighboring communities.

“Give us all of your density,” she said. “If there’s a corridor here that can handle it, it’s El Cajon Boulevard.”

There are still some hurdles developers and planners have to clear. Chief among them is getting everyone on the same page.

“We’re all moving in the same direction,” said Beryl Forman, marketing director of the BIA. “What has been the problem is there are these vying community plans. What’s happening out here on the boulevard might not be happening eight blocks down on the boulevard.”

Photo by Dustin Michelson
Photo by Dustin Michelson

There are eight different community plans — long-term outlines for future development — along the boulevard, and they’re all more than a decade out of date. A few are in the process of being updated, and North Park’s is expected to be completed in 2016.

Vicki Granowitz, head of the North Park Planning Group, sits on the BIA’s economic development committee. She said North Park residents have the typical concerns over dense development: parking, traffic and gentrification.

It’s a catch-22, she said.

“People are afraid of gentrification and afraid of gridlock, but the only way you get people out of their cars is if you have density,” she said.

At the same time, there’s no doubt about the housing shortage in San Diego, and redeveloping land with eight stories of apartments in place of a two-story house is one way to fix that problem.

“People are beginning to understand that if you want to save the neighborhoods, the density needs to go somewhere,” Granowitz said. “And El Cajon Boulevard is where it needs to go.”

But settling on one vision for a boulevard that runs through eight communities isn’t the only problem planners face.

El Cajon Boulevard has a sticky reputation as the city’s prostitution hotspot. Boulevard planners and developers say it is a stigma that’s been hard to shake.

That might be because some parts of El Cajon Boulevard still look like they did back when sex workers walked them in broad daylight.

Photo by Dustin Michelson
Photo by Dustin Michelson
The Lafayette Hotel on El Cajon Boulevard

“What we see when we drive down the boulevard is different from what someone else sees driving down the boulevard,” said Dave Iwashita, one of the developers behind the renovation of the Lafayette Hotel and Swim Club on the boulevard’s west end.

And it’s true — though several new, popular spots line the boulevard, including the Lafayette, there’s also plenty of cracked sidewalk and dilapidated buildings with peeling paint and signs missing a letter or two.

Part of the reason for that is that El Cajon Boulevard has seen more commercial development on its west end, near the Lafayette and high-traffic businesses on the further-developed University Avenue.

Iwashita said once the Lafayette rehab wrapped, property owners started hearing from developers.

“Everyone’s bought everything up,” he said.

But that’s not true on the eastern end of the boulevard, where planners say developers aren’t offering what property owners are asking for their space.

“You can get people with right price — the hope is that either the land values will come up to meet that, or they’ll see the other development and say, ‘Why don’t I go along with that,’” said John O’Connor, secretary for the BIA’s Board of Directors.

“With economic development, that’s what we’re hoping to see snowball.”

That’s where the city’s investment comes in. BIA leaders say it’s hard to get businesses to invest in the boulevard — simply put, parts of it are ugly. And so far, the city has been stingy with its funding for fixing up sidewalks and adding crosswalks, streetlights and bike lanes.

“Public improvements need to balance our efforts,” Forman said. “Yes, we’ve done 20 years of public improvements, but there’s more to do.”

Right now, the BIA and its economic development committee are focusing on six concentrations of commerce and transit on the boulevard. The theory is if someone goes shopping in Kensington-Talmadge, for example, they might then wander down to eat Vietnamese in Little Saigon. As each area succeeds, the spaces between them will start to fill in.

But in order for that to happen, Thomas said, people need to feel comfortable walking the length of the boulevard.

“If you feel it’s safe, it’s clean, it’s well-lit, it’s green, you’re going to walk that area a little bit more,” she said.

There’s no quick solution, but Forman said she has high hopes for an Urban Land Institute task force, where development experts would come together and devise a boulevard improvement plan that would hopefully bring together all the competing interests along El Cajon.

But the vision for the boulevard won’t become a reality unless the city supports walkable spaces as much as it does drivable ones, she said.

“Why is it so much more difficult to fix sidewalks than to fix a pothole where cars drive?” she said. “If we make those public improvements, private investment will follow.”

    This article relates to: Growth and Housing, Land Use, Must Reads

    Written by Zoe Schaver

    Zoe Schaver is a 2015 summer reporting intern for Voice of San Diego. You can get in touch with her with comments, questions or offers of free food at 619-550-5672 or by email at zoe@voiceofsandiego.org.

    3 comments
    Caroline McKeown
    Caroline McKeown

    Don't underestimate the impact of the new Copley-Price YMCA at the east end of ECB. It is already having a positive effect on the community - people are out and walking in the area now and it's only a matter of time before the businesses start to clean up and cater to that population.

    msginsd
    msginsd subscriber

    @Caroline McKeown It was the same for the area around the Kroc Center in Rolando.  A Godsend to the community.


    As for this article, it would have been nice to know where those 500 units were built.  I'm guessing almost all of them were on the east end of ECB, because Rolando is now suffering from the monstrosity known as BLVD63.  That alone had over 360 units (which, btw, have a lot of 4-bedroom "units").  And a block away is a second, slightly smaller development.


    I feel bad for the people who own homes either just north or just south of ECB where this new development is going to be done.  Their stores, streets, and parks are about to get a whole lot more crowded.  Travelling along ECB can already be an frustrating experience.

    paul jamason
    paul jamason subscribermember

    @msginsd I feel bad for the people who can't afford to live here because we're preventing new housing for the reasons you specified.  When you purchase a home adjacent to a major transit corridor with fewer height restrictions, development should be expected.  There are many alternatives in San Diego that are away from transit and will remain less crowded.

    @Caroline McKeown  I'm also excited about the YMCA on El Cajon Boulevard.  This block is also the focus of efforts by the City Heights CDC and Circulate SD to improve walkability and place-making: http://www.circulatesd.org/our-work/community-support/.  A new sidewalk bulb-out is proposed in the new city pedestrian master plan for the Fairmont intersection.  


    However, the Kensington-Talmadge community planning group is seeking to require the property owner of the vacant lot there (Price Charities) to widen El Cajon Boulevard by adding a right turn lane, which would remove the bulb-out.  Widening the street will increase vehicle speeds and crossing distance, making it more unsafe for pedestrians.  The KenTal board is focused on reducing traffic on Monroe/Aldine (which will get a traffic-calming roundabout as part of the SANDAG Mid-City Bikeway) and is unconcerned with the safety of people on foot/bikes on El Cajon.  

    Remember, KenTal board members wanted to move the ground-level retail from the proposed Talmadge Gateway project at Euclid away from El Cajon and toward the Talmadge side, despite the much higher foot traffic on the former, because residents were "uncomfortable" on El Cajon.  There are some very illuminating things happening here that can be partly attributed to the demographics and wealth of the stakeholders involved.