Drone-makers have a universal target they’d like to take out: the name of their product.
The industry has quietly gone on the offensive against the word “drones” as its business broadens beyond the military missions long associated with them.
Drone-makers and enthusiasts are quick to correct anyone who uses the term and to suggest their preferred alternatives. They say the term “drone” is insulting – a point driven home when the industry’s lobbying group last year made the WiFi password for reporters attending a conference “Dontsaydrones.”
So why the blowback?
Ben Gielow, who works for that industry group – the Association for Unmanned Vehicle Systems International – said the word evokes images that up-and-coming manufacturers don’t want to be saddled with.
“When folks hear the word drone they usually think of large, military, weaponized systems,” Gielow said. “That’s not what the commercial use of these things will look like.”
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@LisaHalverstadt I don't get what's wrong with UAV.
@RachelLaing Wouldn't be a problem if the industry stuck with one term instead of several acronyms. Everyone understands drone.
@LisaHalverstadt Good thing they're trying to find a common term, then. Because "drone" is absolutely horrible. Hope it's not too late.
Or we can all be George Jetson in 2017
There is a reason why the word "drones" has become a dirty word - they've been used for unprecedented global war, making huge profits for armaments manufacturers, driven by remote joy-stick "pilots" who approach killing people like a video game; used for unregulated secret warfare. Until the US turns away from this global war, the word "drone" will continue to have its earned bad reputation.
Just say drones, isn't that easier? The manufacturers will never with this battle at least in popular and laymen's lingo. They are dumb, are they not, how can they do their job without human guidance and input?
I guess scud is out. How about patriot?