Craft beer is big business in San Diego, as endless news stories have pointed out, and businesses have tried offering upscale donuts, fancy milkshakes (whither, ShakeAway?) and gourmet vegan peanut butter (RIP, Spread).
But what about coffee? “We’re definitely one of the fastest-growing coffee cities right now,” says Daniel Green of InterContinental Coffee Trading, a local coffee importer.
Indeed, “craft coffee” is now a thing, and local brews are attracting international attention just like San Diego-based beers.
But “San Diego’s coffee is still much less recognized, celebrated and embraced than its craft beer counterpart — particularly by people at the city, county and the tourism board,” writes our Kinsee Morlan. She sat down with rive local coffee gurus to discuss their industry’s growth and its challenges as it tries to capture the attention of powerful people.