Signs of Bridgepoint Education’s newfound prominence in San Diego begin as you’re flying into the city’s downtown Lindbergh Field airport. A few seconds before you land, you’ll swoop past its name and logo, displayed in huge white letters at the top of 600 B Street, a downtown high-rise.
Bridgepoint announced its move into that building last spring, the same year the for-profit higher education company put its name on the Holiday Bowl college football game. The same year it began sponsoring the San Diego Symphony’s Summer Pops series. The same year it injected itself into San Diego’s political consciousness by donating to a campaign and lobbying city leaders for the first time.