Investors are a tough crowd to cultivate. Yet in the pond that is the biotechnology market, one product seems to be rising to the top like the green sludge it is: algae. Its potential use as biofuel is drawing venture money from places you might not expect. The reason: It could be both environmentally responsible and profitable.
The so-called “green crude” has piqued the interest of media from coast to coast, government agencies trying to decide how to regulate the stuff, local governments hoping it will perk up the economy, and investors with deep, deep pockets.
Think Bill Gates. Think the Rockefellers.
Think big oil.